Benefits of Social Media Marketing

Social media marketing has many benefits over the traditional marketing methods which are discussed below. Having said that, to achieve the optimum results, I believe, marketers need to have the right mix of traditional (print, tvc’s etc) marketing along with social media marketing so that it augments the overall marketing strategy and doesn’t attempt to [...]

Facebook as a Marketing Tool

Yesterday, I happened to attend a talk by Bronwen Evans, Associate General Manager of the Baldwin Boyle Group on ‘Facebook – Friend or Foe’. Not only was it a great presentation, it proved to be a great place to meet some very interesting people. Here are few of things discussed in the presentation. Facebook is [...]

How ‘BIG’ is Microblogging??

I have come to understand that blogging has evolved from habit of writing diaries. The only difference is people started doing it online, therefore being christened a ‘Blog’ (a contraction of the term “Web Log”). People wrote lengthy, detailed accounts of events, activities and what not. However, as time went by, they started writing more [...]

Is Twitter for you?

There are tons of sites on the internet and an even larger number of people who seem to be going ga-ga over twitter. I have only recently started using twitter and so had to really convince myself (and a few others) about what the true potential of using twitter could be. Twitter provides a platform [...]

Social Media Marketing – Measurement and Tracking

Traditionally, the goal of all marketing communications and advertising has been to increase the bottom line. It basically says, if it doesn’t increase sales, it just isn’t worth doing. This is one of the reasons some people are skeptical about social media marketing. There always seems to be a strong need to justify any strategic [...]

The Economic Downturn and Social Media Marketing

Beginning in late 2007, companies around the world faced a huge recession and this affected their spending and budgeting decisions in a major manner. Most companies are still trying to cut back on expenses and keep funding only their most profitable and/or their top priority projects. Different companies often have conflicting views regarding whether marketing [...]

Social Media Marketing – A Primer

Social Media Marketing is a form of online marketing where brands participate in different social networks in order to achieve their branding and communication goals. It is a platform increasingly being used by brands to have conversations with consumers. This gives brands the opportunity to expose themselves and their brands to the community at large [...]