Politics for Dummies, literally!

This morning on my way to a friend’s place, I decided to take the metro for the first time on my visit to India this time around. I would be travelling to the newly added stations in that route stretching all the way to Garia in Kolkata. I reached the metro station with relative ease [...]

How ‘BIG’ is Microblogging??

I have come to understand that blogging has evolved from habit of writing diaries. The only difference is people started doing it online, therefore being christened a ‘Blog’ (a contraction of the term “Web Log”). People wrote lengthy, detailed accounts of events, activities and what not. However, as time went by, they started writing more [...]

My first attempt at blogging…

Having completed my first year of MBA studies, I was really looking hard to get myself an internship for the summers. In the words of my current boss, I “accidentally landed up in the advertising industry” and was asked to do a report on the scope and penetration of social media marketing in the region. [...]